The presence of digital media has become so pervasive in the modern world that whatever boundaries there are between media and technology industries have all been blurred, if not completely broken down.
Digitalization of media — both for entertainment and information — has caused sweeping and irreversible transformations in in the way we live, the way we communicate, and, unquestionably, in the way we do business.
Success in the digital economy is all about speed, agility, and an almost intuitive ability to respond to, or even predict, the never-ending changes in market trends.
And while the integration of digital entertainment into the physical world brings along unparalleled opportunities for both seasoned investors and start-ups companies, it also presents major risks – including threats to privacy, security, and ownership that are so unfamiliar and complex, they are still bereft of a legal framework.
Capitalizing on the digital media industry is not just about learning how to grapple with disruptive and innovative technology. You also have to upgrade your company’s commercial and legal frameworks to meet the demands of the new economy.
Veritas Global has the experience and expertise to be your trusted partner in matters of business where the law intersects with technology.
From ensuring compliance with federal and state laws, to performing digital assets due diligence, licensing, transactional work, and litigation, our team at Veritas Global represents and advises our clients with the highest standards of discipline, prudence, and strategy.
We believe in creating trust-based relationships with our clients and in understanding the core of your business so that we can give you the best recommendations in mitigating risks, while at the same time helping you take full advantage of the unlimited prospects offered by the digital media industry.
Drawing legal boundaries in a borderless digital world
The World Economic Forum (WEF) tells us that the media landscape has been dramatically remodeled by a combination of demographic, consumer and technology trends, as well as internal challenges within its own ecosystem. The demand for instant access – anytime, anywhere – has revolutionized the way we consume content and has severely challenged traditional media platforms as we know them.
Emphasizing how all-pervading and life-altering the impacts of digital media has been to our daily lives, the WEF illustrates:
“From buying a newspaper to opening a news app on your tablet, from renting a DVD to streaming your favorite television series on a smart TV, from buying a cookbook to getting customized recipe suggestions on your smartphone, it’s undeniable that the digital transformation of the media industry has already begun.”
New digital processes are changing not only how media content is created, but also how it is reproduced, distributed, and monetized — leading to a degree of regulatory uncertainty, where legal frameworks surrounding intellectual property, privacy, security and other related issues are challenged to evolve in order to protect a new generation of media creators and consumers, and to define legal boundaries in a borderless digital world.
Manage your digital media assets with ease and confidence
Any company or individual that creates, publishes, licenses, reproduces, or distributes digital media content needs to be aware of their rights and responsibilities. There are many – and often complex — legal issues that continue to emerge regarding the production, ownership, and development of digital content. Even those protected by copyright can be easily accessed, duplicated, and shared illicitly in a multitude of platforms.
While new technology has democratized the creation and consumption of digital media products, it also made it easier for tech-savvy cybercrooks to devise ingenious ways to commit copyright infringement and circumvent the law.
On the other side of the fence, users of digital media platforms also need to be aware of the threats their consumption habits pose to their own privacy and security. As consumers increase their presence in the digital content distribution and social media platforms, they are also – wittingly or unwittingly – sharing personal information and behavior patterns, which in turn are turned into data that can be exploited by third parties.
Whether you are a creator or consumer – or both – it will benefit you to know the risks, as well as the opportunities, provided by these new platforms and technologies within the context of the law, as well as the emerging trends within the digital media industry.
Veritas Global is ready to help you transform your business through the capable and resourceful management of your digital assets and initiatives.